Abeer Khalid

Abeer Khalid

About Me


Everyone starts somewhere – you just have to set your sights on a destination and make sure you reach it.

Challenges and problems are what make life worth living, something in which I truly believe and this I have been doing so creatively, professionally and personally. I was born to in Zarqa also known as the ‘blue city’ of Jordan to a Jordanian father and Pakistani mother, 20 years later I find myself in the ‘city of gold’ Dubai!

Professionally I am a marketing specialist with almost a decade of experience in event management, branding, and communications. My audience has been a mix of b2b exhibitions, startups, and technology professionals. My fluency in Arabic, English and Urdu and thorough knowledge of managing marketing and branding initiatives with my limited budget and ability to get things done have been key to my success. Currently, I manage the brand positioning and marketing of Dubai Internet City and Dubai Outsource City – business parks located in Dubai.

Personally, I am a paddler, runner, and traveler. I take every opportunity I get to explore a new city or country with my best travel buddy – my husband.

If I have 10 seconds to tell my professional story:  “Officially, my job is brand positioning, strategic marketing, and partner relationship management but every day I contribute to the ambition of the UAE – becoming the smartest cities in the world.”




Company Name: CMO Council
Dates Employed: May 2015 – Present
Location: Dubai, United Arab Emirates

Marketing Communication Manager

Company Name: TECOM Group Dubai
Dates Employed: Jun 2014 – Present
Location: Dubai, United Arab Emirates

Digital Marketing Manager (Gulf)

Company Name: Microsoft
Dates Employed: Sep 2012 – Jun 2014
Location: Dubai, United Arab Emirates

Marketing Manager – B2B events

Company Name: IQPC
Dates Employed: Apr 2012 – Sep 2012
Location: Dubai, United Arab Emirates

Event Manager

\Company Name: Reed Exhibitions
Dates Employed: Aug 2011 – Apr 2012

Marketing Manager

Company Name: Informa Middle East
Dates Employed: Apr 2010 – Aug 2011

Marketing Executive

Company Name: Informa
Dates Employed: Feb 2008 – Apr 2010
Location: Dubai


  • Worked with Abeer several times and I am extremely stunned with her marketing skills and approach. Her skills and expertise, consistently shines through all aspects of her work. Wish you all the best.

    Muzafar ul haq CEO/Creative Head at PAGE FZ LLC - (Photography Animations Graphics Events)
  • Abeer is a team player who checks her ego at the door, which helped her succeed in working in exhibitions and conferences. All in all, I found her to be entrepreneurial, disciplined, creative, knowledgeable and persistent. Her positive attitude and high energy make her a great addition to any organization focused on high growth.

    Anila Hameed Owner & Founder at AFJ Events Management
  • I've worked with Abeer for almost one year, she was supporting me on every marketing activity for Windows and Windows Phone creating digital successful campaigns, web content, promoting events through several social media, following and tracking the events, etc. I liked how she takes care of all the small details polishing one by one and making the perfection of it. I would truly recommend Abeer for any company as she only can make nothing but your company to success and give the better of her.

    Eduardo Ortega Principal Engineer - DevOps Specialist at the best DevOps London Company - MagenTys
  • Abeer was a member of the Microsoft Gulf Marketing team, supporting the business objectives with her digital and social media expertise. Throughout our time together, she successfully project-managed several tough projects with vigour and determination, remaining professional in her approach and passionate about the brand.

    Faiz Rehman Digital Marketing | CMO | Microsoft

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